White in design has often been a tenet of minimalism or a driver of simplification and cost reduction. But today’s white represents quite the opposite: expansive magical thinking, openness, unlimited possibility. As we enter an era of optimism, the white page, the blank canvas, the clean slate – all of these connote a sense of new beginnings and reflect a new open mindset and a world of creative opportunity. Moreover, our new desire for white reflects our emerging need for purity and clarity, to grasp what is crucial and necessary, to conduct a moral inventory and rethink the essence of life. The new white gives us both the terrain of unlimited possibility and a compass for personal navigation. It’s no wonder that today’s architects, interior decorators and industrial, automotive and fashion designers all seem to be on the white path once again.